our take: instagram + tiktok video hack

to be fair… it’s really her take.

‘HeR’ being a true social media marketing hero: Shannon McKinstrie (do the right thing & check her out after this).

You can thank her for this ig + tiktok strategy that creates better videos: “the four h’s.”

But first, SHANNON’S THOUGHTS ON best practices 👇👇👇.

transcribed by yours truly, from a podcast i frequent called the social media marketing podcast (another resource not to be slept on).

so what’s the hack?

use Shannon McKinstrie’s 'Four H’s': 🎧Heard, 🕹️Helpful, 🎭Humor, and 🗞️Happenings!